Product Marketing
Product Marketing in biotech/medtech bridges R&D, marketing, and sales to bring scientific innovations to market. Professionals conduct market research, define positioning and messaging, and plan go-to-market (GTM) strategies to translate complex technical value into customer benefit.
6 leveled profiles. Pick a level to see the full profile.
Individual contributor
P1Associate/Coordinator
Supports product marketing activities under supervision.
P2Specialist
Executes specific marketing tasks with growing autonomy.
P3Product Marketing Manager/Strategist
Leads end-to-end marketing projects for one or more products.
P4Senior Manager/Principal
Oversees broad product portfolios or complex programs.
P5Director
Defines overall product marketing strategy for multiple product lines or a therapeutic area.
P6VP/Head
Responsible for the entire product marketing function within the organization.